Brand Core
"Think & Create" is the
grand layout of JAC to "create a better vehicle life". JAC always
stays true to original aspiration, adheres to the dream of manufacturing
vehicles, and raises the banner of Chinese independent brand in auto
industry.
"Be a Doer" is a concrete
manifestation of JAC fighting spirit, and it is the hard power and pragmatic image
of JAC Motors.
Brand Characteristics
Wisdom£ºNot only has an attitude of empathy, but also has a keen and forward-looking
vision, and quickly finds effective methods to help consumers solve problems
and create value.
Enthusiasm£ºWith reliable, trustworthy and down-to-earth research, relying on leading
technology and long manufacturing history, strive to introduce high-quality
products, and make consumers' lives more secure and easy.
Vitality£ºContinuous innovation, full of action, active change and continuous improvement;
lead the industry progress with new perspectives and new concepts.
Enterprising£ºAlways pay attention to customer needs, actively keep
an eye on market changes, follow the market trend, and take the initiative to
meet various challenges instead of waiting for opportunities to come.
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